Why the Saudi Real Estate Market Needs Specialized Content Now More Than Ever?

Why does the Saudi real estate market need specialized content now more than ever? The future belongs to those who own information. With the rapid pace of major developments, a key question emerges: Does the market have the knowledge content needed to keep up with this transformation? Although internet penetration exceeds 99%, specialized Arabic content in commercial real estate remains limited — reducing investors’ and developers’ ability to fully seize market opportunities. The gap is clear: • Reliance on foreign reports that don’t reflect the unique dynamics of the Saudi market. • Limited educational resources that hinder the development of local talent. • A lack of local data and analytics that weakens real estate transparency. And because timing is critical: • The office market records the lowest vacancy rates in a decade. • Rental prices are rising at an accelerating pace. • The digital content industry is growing by more than 13.5% annually. At Nama, we believe that building specialized real estate content is not a luxury — it’s a strategic necessity to create a more transparent market and support Vision 2030.